Success Story: CTI Symposium is a great opportunity for WS Tyler
What leads you to exhibit at the CTI Symposium USA?
W.S. Tyler is a leading manufacturer of woven wire mesh. Our products cover a wide range of industries including architecture, Oil & Gas, Mining and Automotive. In 2017, W.S. Tyler decided that they would like to find a way to better serve the automotive industry with our high quality customizable filtration products. W.S. Tyler’s parent company, Haver & Boecker, is located in Germany and has been successful in the automotive industry in Europe. We at W.S. Tyler wanted to mimic that success in North America. During the planning stages for this industry, Haver & Boecker shared their experience and success at CTI in Europe. It was from this information that W.S. Tyler decided to attend the show here in North America, hoping to have similar successes. The CTI Symposium is a great opportunity for W.S. Tyler to connect with key players in the automotive industry while positioning ourselves as a supplier of automotive filtration.
How did the partnership with CTI start and how does it work in the following?
Once we determined that the CTI Symposium would be a good opportunity for our company and filtration products, our parent company helped us get our foot in the door with the CTI Symposium team. Haver & Boecker had built a relationship with the team through their
own experience which helped W.S. Tyler to get set up for success at the 2017 show ourselves.
Were your expectations fulfilled during the exhibition?
We went into the show with two goals in mind, to get exposure in the automotive market and to make connections/contacts with leading companies and potential business opportunities. Our expectations were certainly fulfilled. Many great connections were made and compelling
conversations were had. Our attendance at the show led to opportunities and relationships that are still being developed and cultivated months later. The CTI Symposium absolutely helped us make a strong entrance into the automotive industry.
What did you do before to find a solution for these challenges?
W.S. Tyler’s first real push to enter the automotive market was in early 2017. Prior to that our focus had always been on other products and industries separate from automotive. We attended trade shows for those other industries as well as coordinating our marketing efforts
(advertising in industry magazines, email blasts to targeted audiences, etc.).
How would you describe the CTI Mag as a marketing tool?
The CTI Magazine allows W.S. Tyler to display our capabilities and drive potential clients to our booth. This leads to constructive conversations, development of relationships, and business opportunities that can be carried out long after the show itself ends.